In Austria, there is a significant shift towards "Clean Label" foods. The local consumer base in cities like Vienna and Graz is increasingly replacing traditional wheat-based pastas with homemade pasta noodles alternatives that offer lower glycemic indices and gluten-free options.
The climate in Austria, featuring warm summers and cold winters, has created a seasonal demand for chilled noodle varieties. During the summer months, the preference for refreshing, cold-served buckwheat dishes has grown among the health-conscious urban population.
However, the availability of authentic buckwheat cold noodle products that meet strict EU food safety standards while maintaining a traditional texture remains a challenge for many local distributors.
